Representing the tribal and rural youth of Pakistan, I emphasized the need to create more economic opportunities for young people and take measures to shorten the huge gap between the young people and the opportunities that are already there. Pakistan is a thriving country of amazing minds, but those minds lack a sustainable connection to existing opportunities, like grant programs, scholarships, and basic trainings that would empower them to start their own businesses or initiatives. They often even lack access to information about those programs. This gap has, for decades, deprived young people of knowing what they can do to create change in their families and their societies. I have seen young people be full of ideas and skills but sadly no platforms to use them.
I am deeply grateful to UNESCO for its continuous efforts to ensure youth participation in their planning processes. It is the best way to close this gap.
A few photos from the powerful gathering #UNESCOYouthForum2017
#PakistaniTribalwoman
Today we are announcing a big achievement at Sughar! The launch of the 501(c)(3) non-profit organization, Sughar Foundation.
As many of you are aware, our goal at Sughar Empowerment Society has been to reach out to 1,000,000 women. With our actions from 2009 until now, we have worked hard to create effective solutions for empowerment of women, worked with the tribal leaders in raising awareness among men, and failed fast to rise strong. In these 7 years, Sughar's model has taken several shapes, each time growing into something stronger than before, better than before and more effective than ever before. And today, with the announcement of Sughar Foundation, we are sure that this step will get us thousand miles closer to our goal!
This is how: Focusing on the same goals, Sughar Foundation will amplify our growth and impact by partnering with strong organizations working on the ground in Pakistan. Selecting organizations that are equipped with a greater capacity and outreach in tribal areas, the Foundation will replicate successful models from Sughar's journey in the past, leading to quick outreach to areas in need. Below is a glimpse of our journey from when Sughar started as an idea in 2009.
2009 - Formation of Sughar Empowerment Society
The idea of Sughar emerged after a huge failure. In 2008 and early 2009, we were involved in campaigning against the custom of Honor Killings through advocacy and publicly shaming tribal leaders. This led to a huge backlash from the the local communities in Balochistan, effectively ending of our activities in the campaign.
In those times, when everything looked bleak and the chances of us ever working in the same communities again was looking impossible, we came up with the new idea of preserving the beautiful cultures, and educating the tribal communities against customs like Honor Killings rather than shaming them. As soon we we planned this, we went back to start working with the same communities promoting their tribal language, music and embroidery.
We formed the first Sughar Center, formally called "Women's Literacy and Skills Center"
A Sughar Center is a room rented/donated by a local villager where 30 women come to take a 6 month training by 3 local facilitators who have been trained by our team in skills development, entrepreneurship and awareness about their rights. These local facilitators proved to be a successful model leading us to replicate the idea across 10 villages in the district and scaling to Sindh province in 2011.
2011 - Scaling to Sindh
Early in 2011, with the help of the International Labor Organization, we scaled to Sindh and formed Sughar Centers in 10 villages of Thatta. With a passionate goal and passionate team, we were able to create great impact within the first few months of our presence--engaging the local leaders, mobilizing men and women, training local facilitators and making 300 women a part of the Centers!
2012 - Sughar Nomads
However, another failure struck as soon as Sughar in Sindh started picking up momentum. We came across new cultural issues, and new social issues. Rumors about the Sughar Centers being un-Islamic, having initiatives which compel tribal women to act in Western style, spread fast within the villages and several men stopped their women from coming to the Centers.
That is when we decided not only to engage with men at a more direct level, but also launch Pakistan's first ever tribal women fashion brand to create more income for women. Sughar Nomads quickly became the favorite idea of youngsters in cities of Pakistan who purchased the beautiful embroidered products, because of their designs and diversity leading to increased income of the women. I still can't forget the day this man in one of the villages brought back his sister and wife to the Center to be trained.
2013 - Sughar Hubs
As we progressed another sad idea hit us. While Sughar was effective at working directly with the local communities and empowering women, it was only focused on solving one major problem, increasing women's decision making powers and income generation abilities. But there are dozens of other issues that these communities face on a daily basis. The majority of those pressing issues are basic needs such as water, electricity, food security and education of their children.
So, in 2013 with the help of our new partners Women in the World and TripAdvisor, Sughar modified its approach by creating Sughar HUBs instead of Sughar Centers. These HUBs are beautifully constructed buildings in the middle of a village which are used as a community space not only by the village, but also by any other organization that comes there. From the time of their creation these HUBs have been used by organizations to train women and men on alternative livelihoods, climate change, and have been used to do street theater and other activities that involve the villagers.
2013 was also the year, Sughar planned to reach out to 1 million women in the next 10 years.
2014 - Sughar Foundation
This is when it started to dawn on us that the change-making process, especially when related to behavioral change, is extremely slow. Being a small organization we can scale slowly but cannot reach to 1 million women in the time we planned. We also didn't want to change our goal as thousands of women across Pakistan are in need of the training and access to opportunities like the ones that Sughar provides, so we decided we want organizations across Pakistan to replicate our idea.
In 2014, we started the process of registering the Sughar Foundation in the United States. Aiming to become a fund that focuses on partnering with up-and-coming organizations in Pakistan, the Foundation not only takes the idea of Sughar all across the country, but also becomes a strong voice for influencing our government in taking crucial steps for the development of women in tribal and rural areas of Pakistan.
With an amazing board of directors, a fantastic board of advisors and mentors and friends from all around the world like yourself, Sughar Foundation takes off this year with new hope, new energy and new dreams!
In fact, currently we are on the hunt for an amazing Executive Director as I take my position as the Chief Visionary Officer in the Foundation. Please help us distribute this call of application embedded in this link and thank you once again for all of your support and ever lasting love. http://sugharfoundation.blogspot.com/2016/02/we-are-hiring-executive-director_1.html
With Gratitude and Blessings,
Khalida Brohi
Founder/Chief Visionary Officer
Sughar Foundation
As many of you are aware, our goal at Sughar Empowerment Society has been to reach out to 1,000,000 women. With our actions from 2009 until now, we have worked hard to create effective solutions for empowerment of women, worked with the tribal leaders in raising awareness among men, and failed fast to rise strong. In these 7 years, Sughar's model has taken several shapes, each time growing into something stronger than before, better than before and more effective than ever before. And today, with the announcement of Sughar Foundation, we are sure that this step will get us thousand miles closer to our goal!
This is how: Focusing on the same goals, Sughar Foundation will amplify our growth and impact by partnering with strong organizations working on the ground in Pakistan. Selecting organizations that are equipped with a greater capacity and outreach in tribal areas, the Foundation will replicate successful models from Sughar's journey in the past, leading to quick outreach to areas in need. Below is a glimpse of our journey from when Sughar started as an idea in 2009.
2009 - Formation of Sughar Empowerment Society
The idea of Sughar emerged after a huge failure. In 2008 and early 2009, we were involved in campaigning against the custom of Honor Killings through advocacy and publicly shaming tribal leaders. This led to a huge backlash from the the local communities in Balochistan, effectively ending of our activities in the campaign.
In those times, when everything looked bleak and the chances of us ever working in the same communities again was looking impossible, we came up with the new idea of preserving the beautiful cultures, and educating the tribal communities against customs like Honor Killings rather than shaming them. As soon we we planned this, we went back to start working with the same communities promoting their tribal language, music and embroidery.
We formed the first Sughar Center, formally called "Women's Literacy and Skills Center"
A Sughar Center is a room rented/donated by a local villager where 30 women come to take a 6 month training by 3 local facilitators who have been trained by our team in skills development, entrepreneurship and awareness about their rights. These local facilitators proved to be a successful model leading us to replicate the idea across 10 villages in the district and scaling to Sindh province in 2011.
2011 - Scaling to Sindh
Early in 2011, with the help of the International Labor Organization, we scaled to Sindh and formed Sughar Centers in 10 villages of Thatta. With a passionate goal and passionate team, we were able to create great impact within the first few months of our presence--engaging the local leaders, mobilizing men and women, training local facilitators and making 300 women a part of the Centers!
2012 - Sughar Nomads
However, another failure struck as soon as Sughar in Sindh started picking up momentum. We came across new cultural issues, and new social issues. Rumors about the Sughar Centers being un-Islamic, having initiatives which compel tribal women to act in Western style, spread fast within the villages and several men stopped their women from coming to the Centers.
That is when we decided not only to engage with men at a more direct level, but also launch Pakistan's first ever tribal women fashion brand to create more income for women. Sughar Nomads quickly became the favorite idea of youngsters in cities of Pakistan who purchased the beautiful embroidered products, because of their designs and diversity leading to increased income of the women. I still can't forget the day this man in one of the villages brought back his sister and wife to the Center to be trained.
2013 - Sughar Hubs
As we progressed another sad idea hit us. While Sughar was effective at working directly with the local communities and empowering women, it was only focused on solving one major problem, increasing women's decision making powers and income generation abilities. But there are dozens of other issues that these communities face on a daily basis. The majority of those pressing issues are basic needs such as water, electricity, food security and education of their children.
So, in 2013 with the help of our new partners Women in the World and TripAdvisor, Sughar modified its approach by creating Sughar HUBs instead of Sughar Centers. These HUBs are beautifully constructed buildings in the middle of a village which are used as a community space not only by the village, but also by any other organization that comes there. From the time of their creation these HUBs have been used by organizations to train women and men on alternative livelihoods, climate change, and have been used to do street theater and other activities that involve the villagers.
2013 was also the year, Sughar planned to reach out to 1 million women in the next 10 years.
2014 - Sughar Foundation
This is when it started to dawn on us that the change-making process, especially when related to behavioral change, is extremely slow. Being a small organization we can scale slowly but cannot reach to 1 million women in the time we planned. We also didn't want to change our goal as thousands of women across Pakistan are in need of the training and access to opportunities like the ones that Sughar provides, so we decided we want organizations across Pakistan to replicate our idea.
In 2014, we started the process of registering the Sughar Foundation in the United States. Aiming to become a fund that focuses on partnering with up-and-coming organizations in Pakistan, the Foundation not only takes the idea of Sughar all across the country, but also becomes a strong voice for influencing our government in taking crucial steps for the development of women in tribal and rural areas of Pakistan.
With an amazing board of directors, a fantastic board of advisors and mentors and friends from all around the world like yourself, Sughar Foundation takes off this year with new hope, new energy and new dreams!
In fact, currently we are on the hunt for an amazing Executive Director as I take my position as the Chief Visionary Officer in the Foundation. Please help us distribute this call of application embedded in this link and thank you once again for all of your support and ever lasting love. http://sugharfoundation.blogspot.com/2016/02/we-are-hiring-executive-director_1.html
With Gratitude and Blessings,
Khalida Brohi
Founder/Chief Visionary Officer
Sughar Foundation
Sughar has a big goal, A goal to create a society where women are not killed for Honor but are honored and given equal status....To reach this goal we at Sughar have been struggling from years to find the right track, the right strategy and that right moment to directly connect with the tribal traditions which we were intending to change! Eventually we realized that we weren’t changing all of the traditions as it wasn’t the traditions that were our enemies, it was the knowledge to choose which tradition is positive and which is negative that keeps the customs like Honor Killing, Exchange Marriage and Child Marriages rampant.
We decided then and there to think for a way to stop criticizing, and accusing the values of people who make more then half of Pakistan and started on the strategy of Sughar, which was ultimately very unique! We approached tribal leaders, Mullahs and influential men in villages declaring our connection to their values and that we want to promote those traditions, to start with we promoted Music and Language from various traditions in Balochistan, later declaring that Embroidery is one o the most ancient forms of traditions and using embroidery we can eventually promote customs which are beautiful.
Sughar was allowed and in fact supported by the tribal leaders to create centers in villages where women would come to make embroidery every day, embroidery which is value added and in each stitch has a story to tell the world! This center when thought to be serving for promoting of embroidery was to become the HUB where we give women education, skills, life skills, enterprise training and awareness as well as income for each product they create!
Launching Pakistan's first ever rural women brand was also one of those ideas, to help bring more income for the products that these women make! To give that value and space to their skills which it needs in the Fashion Industry of Pakistan and hence in February 2012 we Launched Sughar, the brand that tribal and rural women in Pakistan, designed, created, launched and own!
This Brand is now going global! Sustainable Brands Awards have made us a part of the 27 Brands from all around the world who could win to receive International Brand Award! This is our first and only chance to make it happen, to finally let the world know that these are the beautiful traditions that live in Pakistan and to give Sughar and the tribal women in Pakistan the attention that they deserve!
We are highly in need of your VOTE, our success along with these women's hopes depend on you and you can make this happen by going to this link http://sbio.maker.good.is/projects/Sughar and just clicking on VOTE at our page, believe me you are never going to regret that click of your life.
Be with us and be our strength~
Sughar Team -
Watch Sughar Brand Launch Fashion Show Video Created by Media Voice Films in Pakistan!
Watch Sughar Brand Launch Fashion Show Video Created by Media Voice Films in Pakistan!
The road that leads to this village seems to have no end until the dirt road starts, and then there would come the traces of life far ahead in the midst of bushes and trees. You will see trees kneeling towards the tiny path which is perhaps the only way to get there as on the right there is a beautiful river passing and on the left fields and farms run up till your sights distance.
This is the Village Baboo Khan Lashari, a small village in Sindh Province of Pakistan where Sughar Empowerment society operates, although surrounded by trees and the bushes this village looks as if there is miles and miles of population spread across its land, but once you get inside, a beautiful image of about 197 small hut-like houses all made of wood would come to your sight.
In these peaceful surroundings of utter silence and village life, there are many stories that surround us for their Inspiration, success as well as uniqueness that we have come across while becoming a part of their lives. One of the story is of Salma.
Salma comes in the inspiration part, at her young age of 19 and her sheer brilliance even belonging to a village where education wasn’t that much of a priority to anyone and where traditions both positive and negative strongly exist as the core values of these people. Salma was one of those fortunate girls who had had gone to receive her primary education from a nearby school with much hardships, later wishing to take her education further she requested her family and community to see for her a way to go to the town of Sakro for her middle grades but that not having been a possibility for any other girl in her village went the same for her and Salma stayed home.
Idleness was the last thing Salma enjoyed the most, running to the fields with her mother at the time of harvest in the piercing heat of summer or sweeping the house for a dozen times in a day, she still thought there was more to what she could do.
Those were the times when Sughar Empowerment Society supported by International Labour Organization (ILO) approached Salma and her village residents bringing for them an idea they hadn’t heard before!
Sughar mobilizers told the community men and women about their ending traditions and about their values that were being lost every day in the globalized world and so they said we want to work together with you to promote those beautiful traditions but then, in return struggle to end negative traditions like exchange marriages, child marriages, honor killings and others where women at majority become victims!
Sughar [English translation: skilled and confident woman] is a program aimed at ending the negative customs of exchange marriages, child marriages, honour killings by promoting the beautiful traditions and providing socio-economic empowerment to women in tribal communities of Pakistan. Sughar establishes Women Centers in villages offering a 6 month course to tribal women. The course involves value-adding the traditional embroidery and provides basic education and literacy skills. It raises awareness of rural women on their equal status and rights. Each course offers a minimum loan to each woman after graduating to initiate Primary Production Units at their homes thus promoting women entrepreneurship which greatly influences their power to ownership and decision making.
The whole idea of promoting traditions made the men in the community agree at the first note! Salma was awestruck; she wouldn’t believe that an organization intending to benefit women and to work with women is so welcomed in her community by men!
“It was so new for me” she says enthusiastically, “it still is! even though I have now become a part of it myself, because before this we only knew that income could only be brought home by men and earning wasn’t something we said women did”.
The best part yet came when asking where to have their Sughar Center inside the village; the tribal leader offered one of the rooms from his house!
Salma was chosen as one of the Local Facilitators among the three who would be trained in an intensive 10 days Training of Trainers (TOT) to come back and train the 30 selected women for the Sughar Center for 6 months through a module in local language.
Those days came when Salma was seen beaming to herself, her dying feelings and her dreams came back with more energy and life and she was now a girl destined to change her life as well as the lives of other women in her village!
“When some of the women didn’t want to come initially to the Sughar Center for the daily 2 to 4 class, I went to their homes and told them the inspiring stories of girls that I have heard from Sughar team”, Salma explains, those girls who starting from scratch became the owners of businesses right from their homes! And the next day I see these women coming to the Sughar Center laughing and talking”!
Just recently when Sughar Women Program launched Pakistan’s first ever Rural Women Brand called Sughar via a Fashion Show in Karachi, Salma was one of the designers for the dress of a top model! Her beautiful embroidery when modeled with much grace and sophistication adding to the love she had put in every stitch while preparing it!
Although with a bright smiling face, tears are like best friends to Salma, always shinning in her eyes when she talks about progress, change and women status. When asked about how it felt to earn income, learn about rights and to teach other women the best things for their lives, she didn’t say anything…. She just cried and smiled.
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We at Sughar have recently been nominated for Azm-e-Alishan Awards in Pakistan, coming to the finalists now we can only get to the finals through your vote! Please go to this facebook application to vote for us! Thank you! http://apps.facebook.com/azmealishanawards/?ref=ts
Sajida, Age 20 is from a small village in Sindh Province of Pakistan. She belongs to a village where education for girls is almost an impossibility but she was among those who constantly struggled to change the minds of her family and go to a school nearby. Although it was not easy but she got permission for her primary education and was enrolled in the school. Soon a devastating thing happened in Sajida's life when in the age of 16 she, while traveling back from another district with her mother and uncle in a vehicle she faced a big accident on road while which happened in the middle of nowhere where not many people were seen. Sajida didn't know what happened,she only saw her mother, uncle and cousins in blood and pools while pools of fall off her forehead, in this condition of pain and shock and surrounded by questioning people she remembered by heart the number of her uncle back in village which she shared with the people and soon everyone from her village was there to get them! She lost her mother and relatives in that accident but taught everyone a big lesson about the importance of education! She was later allowed for her further studies till the tenth grade and recently Sughar has selected her to be the facilitator for adult literacy in the Sughar Center of her village where she is a role model for all of us!
Sughar Founder Khalida Brohi spoke at Google Annual Zeitgeist Conference in Phoenix!
Sughar Fashion Products Exhibited in Social Capital Markets in San Francisco!
Sughar Received the Women Excellence Award in Pakistan!
Created first batch of Teenage Fashion Products all made by Tribal women in Pakistan!
Sughar Women Program, became a TEDx Talk!
Sughar Founder Featured in NewsWeek List of 100 Women Who Matter in Pakistan
Sughar won the Magnificent Goal Award in Karachi!
Khalida Brohi of Sughar, featured by BBC as one of the 6 women leaders in Pakistan:
Launched Pakistan's First Ever Tribal Women Fashion Brand:
Scaled upto 100 more women (Totall 700) in Pakistan!
Post by: Khalida BrohiMy friend Laila was only 10 when I knew her, she was a year older then me at that time but fortunately still allowed to come play with us in the sun and outside of our home. We would go out everyday after we are done from reading our Siparas (Holy Quran) and we would meet outside near the old railway line on the dirtpath leading to small houses around our haveli.
Laila was a chubby little girl with beautiful thick hair and her smile was like a bright cure to heal eveyrhting seem fine. I loved seeing her everyday, but there were certain times I would see her, like in the afternoon when I take meal (just as a good deed for neighbors) for her family and in the evening before the sunset when we played near the railway line.
Those were the times I was learning my urdu language as well and I loved how a few sentences were used in playing games and other things that only kids did, one of those sentences I learnt was "Laila ki Bachi daal daal katchi", each time I would call her this she would smile like all of her teeth would fall down and my day would be as bright as that smile!
Then one day, in the heat of the afternoon sun my mother gave me a cup of gravy and roti and told me to take this for her family and I just as usual went to their house happily, I usually never knocked, this time too I got in and heard noises, wails and crying from one of the rooms, the roti and gravy cup in my hand I gazed inside to find Laila hugging her mother in tears and her mother almost faint with crying while her little brother only stood there and watched never knowing what has happend ...as for me, I froze. Right there on the door, never to know what to do. I never knew when had I started crying myself and when was I taken back to my home and when I found myself in deep pain over the fact that Laila's mother that time was being thrown out of the house by her husband along with Laila as she had gone visitng some neighbors without the permission from him..
I never saw Laila again, I never could shout the words Laila ki bachi daal daal kachi again, I never ever could see that bright smile and for days to come the pain still felt kept on as I would think about where and how they would be, but I never forgot that this was supposed to be normal in our community and I had come across things like this in the past and something even worse was yet to come after 5 years when I was to find out about the girl I knew who was killed in the name of honor, and which will finally lead the path for my fight for women protection and empowerment because I have seen women vulnerable and without any access to opportunities that can make them strong human beings.
Our journey did began, taking many shapes and going through learning and failures till what I and my team are doing today.
We launched Sughar three years back after 4 years of campaigning against honor killings, I call those 4 years the years of failure and am quite proud of that becasue I know that the biggest failure of receiving great opposition from tribal communities before launching Sughar led us to find the right startegy to fight negative traditions which is not by standing against the values and beliefs of someone, but getting to sit together with them and letting them understand the reasons why some traditions and beliefs are right and some are wrong, which is what we are doing today, directly working in the very same communities, in the very same strict traditions but luckily mostly supported by tribal leaders themselves and knowing how visible our support to women is!
How we did it begins with the core aim of Sughar itself, which is to provide socio-economic empowerment to tribal women of Pakistan by developing their skills, knowlege, awareness and providing them with income generating and learning opportunities to enable them a leadership role in not only their households but in the society eventually help lower the rate of violence against women and gender discrimination.
We do that by establishing Women Learning and Skill Development Centers in selected rural communities where each Center gives a 6 month course to tribal/rural women on value-adding the traditional embroidery, enterprise development and also provide basic education and literacy skills and raise awareness of rural women which builds their capacities towards decision making and contribution in their households and lives.
Sughar has also launched Pakistan's first ever Rural Fashion Brand for the tribal/rural women in Pakistan to ensure that the traditional embroidery made by these women gets the space it deserves in the fashion industry of Pakistan and that women receive increased profit for their embroidery products.
The finished embroidery products are marketed via various means by Sughar including Marketplaces of Sughar and various exhibitions and stalls around Pakistan. Each course offers a minimum loan to each woman after graduating to initiate Primary Production Units at their homes thus promoting women entrepreneurship and contributing towards a decrease in violence in the name of honor!
Sughar is a label for skilled and confident women in local language, we chose this word as it best suited Sughar Women Program's idea of change because at Sughar we believe that each single women is skilled and confident and blessed with amazing talents and leadership. There is just a need to give them the opportunity and to unleash that unique Sughar in them towards creating the Society where women are not killed for Honor but are Honored, Respected and Admired for their Abilities.
Today there are a lot of things I am thankful about, and one of them is the respect, support, care and understanding from each single one of you who have made sure we are able to achieve our goals at Sughar and who like old friends that I can count on have been there for me at the slightest call. I look at my journey and I see that I have never been alone, but there has been strength of thousands of people with me. Thank you so much for everything!
Posted 7th December 2012 by Khalida Brohi
This 15th of Feb 2012 marked a significant day in the Fashion Industry of Pakistan as Pakistan's first ever Rural Women Brand called Sughar was launched by Rural Women from Sindh and Balochistan facilitated by Sughar Empowerment Society A national nonprofit in Pakistan.
Sughar Empowerment society is a social enterprise which operates in more than 20 villages in Sindh and Balochistan provinces of Pakistan is aimed at ending the negative customs of exchange marriages, child marriages, honour killings by promoting the beautiful traditions and providing socio-economic empowerment to women in tribal communities of Pakistan.
After having been operating in Balochistan for a few years Sughar is recently supported by International Labour Organization (ILO) to scale in Sindh where Sughar under its innovative strategy establishes Women Centers in each village offering a 6 month course to tribal women. The course involves value-adding the traditional embroidery and provides basic education and literacy skills. It raises awareness of rural women on their equal status and rights. Each course offers a minimum loan to each woman after graduating to initiate Primary Production Units at their homes thus promoting women entrepreneurship which greatly influences their power to ownership and decision making and hence changes their status in the society.
This Fashion Show was part of the Sughar’s strategy to launch Pakistan’s first ever Rural Women Brand named Sughar (English Translation: Skilled and Confident Woman) under the Sughar Women Program starting via an exhibition of the products which included stylish Hand Clutches, hand bags, and traditional-cum modern dresses from Sindh and Balochistan. The fashionable and fabulously designed products were the source of attraction to many who were amazed at the talent and skills of rural women, some of whom were present at the event enjoying each compliment and talking happily.
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“The idea behind launching a brand and not sticking to traditional methods of marketing the embroidery is to give women and their skills the space that they deserve”. Says the Sughar team, “Brands, fashions and new trends have become more of a culture now, why not use our older and beautiful culture to become a part of this new culture, which would not only become a way to empower these women but to prove to the world that Pakistan is a country full of colorful traditions and folklore.
Each Sughar product depicted a folk story or a tradition that is followed in diverse communities of Pakistan. In the Brand Launch the story of Umer Marvi had its best place where Dancing Camels and Water Pots of Umer Marvi on Hand Clutches as well as Marvi herself was beautifully embroidered on a wall hanger.
Working with 500 women already in the two provinces, Sughar says its next stop is Umerkot District of Sindh where ancient folklores and traditions are a treasure of all times, while the Sughar Products apart from being easily available in Pakistan are now available in the US as well as in London through valuable partnerships with core persons and organizations.
According to Sughar Empowerment Society, the power of persistence on our path comes right from the fact that the team that operates Sughar also belongs to villages like those we work in, the struggle that they already have done to change their own lives is a strong force for us to try that once again for each women in rural and tribal areas of Pakistan to unleash that “Sughar” in each of them!
Posted 23rd February 2012 by Khalida Brohi
